As an agent, it is your job to not only take the time to study for your license exam in order to become a real estate agent, but it is also your job to study techniques on how to become the best agent you can be. Learning techniques on how to make it in a cut-throat industry comes from reading real estate success books.

Did you know that email has an ROI of 3800%? Sending email newsletters are a great way to connect with your current leads, past clients, prospective leads and colleagues in a relatively inexpensive way. Thanks to technology, newsletters can be sent digitally so that your target audience can receive important information at the tip of their fingers.

Twitter is one of the most powerful social media tools used today. While Twitter has fewer active members than platforms like Facebook or YouTube, the “Twittersphere” is rapidly growing. The main point of having a Twitter is to grow your online presence, in essence growing your brand. The first thing to consider when you are making your Twitter account is  if this is going to be used as a business account or a personal account? Chances are you would speak to your friends in a different way than you would prospective clients, so when you are trying to market your business, it is recommended to keep those accounts separate.  

Have you ever met someone who is absolutely miserable to be around? As a real estate agent, you work with people all day long. Whether it is a fellow co-worker, a prospective client, current client, or even a past client, we have all experienced someone unpleasant. Don’t be that person! When a person is unhappy, it is difficult to be around them; like second-hand smoke. Unhappiness not only drives people away from you, but it prevents you from achieving your goals.

The way your office looks can make a huge difference in how well you are able to gain not only new agents, but clients. You already know that Real Estate is a competitive industry so do everything you can to get the upper hand and present your business in an inviting and professional way.