For commission based businesses, referrals, marketing and advertising are the what keeps the business alive. I know what you’re thinking: “aren’t marketing and advertising the same thing?” Most of the business-world bundles marketing and advertising together as a way to get products to prospects and clients. This is true, but for those who are implementing marketing and advertising strategies into their business, it’s important to understand the differences. If you aren’t marketing or advertising your real estate business, you should be!

Creating a real estate team can improve the efficiency of your business. It is important, however, to make sure that your team is doing everything in their power to ensure productivity is as high as possible. Having a team who doesn’t work well together won’t help your business any more than you trying to do the jobs of 5 people.

An open house is a place for you as an agent to show off your client’s home. Your goal is to get potential buyers to imagine their life in your client’s home and to walk out of the open house knowing they need that home. There are a multitude of steps that go into a successful open house, and mastering them is not an easy task. Don’t fall victim to these mistakes!

For a lot of new buyers, understanding the mortgage process can be one of the most challenging steps of buying a home.  As an agent, it is your job to support your client through every step in the buying process. Although your client will also be working with a lender to complete the deal, you can help to prepare your client so that the mortgage process goes as quickly and smoothly as possible.

Technology has helped professionals in all industries become more efficient at their jobs, even real estate. However, that’s not to say that everything has been changed by technology. Some practices have stayed the same.