There are a lot of factors that dictate whether or not you're cut out to be successful in real estate. Many articles focus on tangible things - like how connected you are in your community: your sphere of influence. Very few take a deep dive into what psychological factors will assist or deter you in becoming a successful real estate professional. Today, we're going to take an in-depth look at what truly drives real estate success from the inside out.

Most people know and acknowledge that technology adoption is happening at a dizzying speed – but do you know how it is impacting your real estate business?

If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to more tech-savvy agents on a regular basis.

Let’s think about smartphones for a moment, and discuss the impact they’ve had on the day-to-day behavior of a prospective homebuyer. Smartphones are so powerful that everyone who owns one (which is to say, almost everyone) is walking around with a mini-laptop in his or her pocket.

“Phones” are used for much more than just making or receiving calls. In fact, I so rarely use my phone for calls anymore that sometimes when it rings, I just look at it quizzically and forget what to do for a moment. 

Time and time again, you've been told that in order to effectively convert leads, you need to stay on top of your real estate lead follow-up - but there's a problem... actually, there are three problems:

1. The busier you are, the more leads you get:
   The real estate market is more active in the spring and summer months, which means you're extremely busy. Naturally, that also means you get a larger influx of leads because more buyers and sellers are entering the marketplace.
   
   
2. Lead follow-up is time consuming:
   Even when you're not slammed, it can be challenging to quickly follow up with every single property inquiry or generic question that floods your inbox - and it's even more difficult when you're in the midst of several transactions. 
   
   
3. Leads move on quickly:
   Potential buyers and sellers are anxious for answers, so if they reach out to you and don't hear back quickly, they will move on to the next agent without hesitation. 

So how do you manage an influx of leads, a chaotic schedule and a modest budget?

Consider these 3 real estate lead management options:

When you are trying to build rapport, engage real estate clients in a conversation or influence an action, you need to be conscious of how your approach is impacting clients. Awareness of what you’re saying is just the tip of the iceberg. Words are important, but you also need to be aware of how you’re saying it and what your body language is communicating. 

Success relies on two main things - a great business strategy and a strong drive to succeed. If you're missing one or the other, you will struggle. That said, sometimes a rough day, week or even month can drag you down and do a real number on your positive mindset (and your bottom line).

If you're feeling discouraged or burnt out - it's time to do a priority check and think about all the things you have to be grateful for. A focused verbal affirmation spoken aloud (also known as a mantra) can help you re-evaluate your situation and can also have a dramatic positive impact on your real estate motivation. Use these success mantras to give yourself a swift kick in the you-know-what to get you back on track. 

11 Real Estate Success Mantras: