I was perusing Active Rain the other day and a blog title caught my eye – “What is your #1 Marketing Idea?”. I clicked the link and read the post – a brief 2 paragraph blog focused on asking agents to share their best, most effective marketing tactic that proved fruitful in 2014. The comments section was full of excellent information – but one piece of advice kept popping up over and over and over again:

The simplest things are often the most easily overlooked – and that can certainly be true when it comes to real estate marketing. Today, I challenge you to review some of the most basic elements of your real estate marketing to determine if any of the following apply to you:

• Are you missing opportunities to drive traffic to your website?
• Do your clients know how to reach you if you don’t pick up the phone?
• Are you maximizing all of your online profiles for optimum branding? 

You won't be, with these four easy real estate marketing wins!

So you have a real estate website and you added great content –
now how do you get traffic? 

To effectively drive traffic to your site or blog, there are three key factors you need to consider:

• Desired Audience
• Website & Blog Post SEO
• Paid Promotion

Step One: Identify Your Target Audience

What’s the one holiday weekend a year you’re guaranteed to have leads literally lining up at your front door?

Halloween!

Get into the spirit of the season and use these 5 holiday-themed tips to boost new business:

Today, we’re tackling a very important and serious topic: agent safety.

As recent events have shown, safety while working out in the field is absolutely critical. Sadly, senseless crimes happen every day. For agents who spend a great bit of time in public alone or amidst strangers – you must recognize that doing so can lead to an increased safety risk. In addition to be aware of this increased risk, it’s equally important to prioritize dedicating time and resources to doing everything you can to manage it so that you can protect yourself.

The most important things you can do are to always be aware of your surroundings and to trust your instincts. If you feel like something is wrong or off, get away from the situation. In addition to trusting your gut, there are many other precautionary steps you can take to reduce your risk of ending up in a bad situation.

Consider implementing these real estate safety tips: