Paperwork, paperwork, paperwork! Some days, it feels like you’re going to drown in it. But you know it’s part of the business.

 The golden question is – is it really necessary to keep all of your paperwork forever and ever? In short, the answer is yes. For legal protection, it’s a good idea to have a solid real estate file organization system and to keep a comprehensive file for each and every client. That way, if a dispute or audit ever surfaces; you’ve got your ducks in a row. It also gives you an easy to reference property file that you can go back to if a house you’ve previously marketed goes back up for sale. So how do you maintain easy to navigate records for all of your clients?

As an agent, you’re constantly trying new strategies to help you drum up new business, nurture existing business and drive referral business. It all starts with a basic marketing strategy - right?

Wrong. 

There are lots of real estate tools you can use - but in truth - it starts with your mindset. All too often, we forget how much impact a positive or negative mindset can have on our day-to-day outcomes. As the great Oprah Winfrey once said, “The greatest discovery of all time is that a person can change his future by merely changing his attitude.”

This can be especially true when it comes to real estate – because so much of what you need to do to be successful has to come from a place of personal drive and ambition. You need to walk into a listing presentation with high energy and leave your prospects saying WOW.

So what are the best ways to start your day with a fantastic mindset or overcome a not-so-great situation to turn your day around?

There is no secret recipe or magic bullet to real estate success. Building a successful business from the ground up takes drive, ambition and most importantly - time. You need goals and must be motivated to achieve them. Once you’ve established your commitment to these goals, you need to establish an effective marketing plan to help you get there. 

Whether you’re new to the industry or whether you’ve been in the field for a few years and are looking to accelerate your results – incorporate the following “5 C’s of Real Estate Marketing” to accelerate your journey on the path to success.

Our Agent Success Blog features content that outlines how to achieve maximum search engine visibility – everything from guidance on search engine optimization tools to tips on how to use keyword targeting to direct the right type of traffic to your site. Today, we’re going to explain how you can utilize websites with massive web authority to improve your online business visibility.

1. Identify the Right Sites

A real estate blog can be a great asset to your business. We recently published a step-by-step formula for writing amazing blog posts – the kind of posts that help your blog act as a traffic driver, SEO tool and lead generator. 

Today, we’re going to dig a little deeper and reveal some key blunders you should avoid in order to maximize the effectiveness of your real estate blog.

When you write your next blog post, avoid: