Today, we’re going to tackle one very important question:

Who are you talking to?

Sure, you know you need to get leads… but do you really know who you’re reaching out to? Here are some key questions you can ask yourself to figure out some basic shared characteristics of your ideal client:

Closing gifts are a nice way to thank your clients for their business. But how do you come up with something that will really wow them and, in turn, help you drive referrals and repeat business? We did some research and came up with some excellent closing gift ideas to share with you.

 Trust me – you want to read this.

Got your attention didn’t I? Good - now let's dig in.

As you know, a real estate blog can be a huge asset to your business. A well-positioned blog can drive traffic to your website, increase your credibility as an agent and can even help you capture new leads. 

In most cases, when you publish a new blog post, you'll promote it on your social profiles or will send out an email with a sneak preview of the content to get people to check it out. Now here comes the tricky part:

What's better than a great open house? You get to show off your property, have a good chance of getting some serious bidders and you have the potential to capture some new buyers leads. Make the most of your open house opportunities this summer with these 7 sizzling success tips!

Real estate postcards are hotly debated on the web. Some sources swear sending postcards as a marketing tool will yield amazing results while others warn against wasting hard-earned dollars. One common argument against them is they are simply outdated. Generally, that may be true - but a well executed print marketing campaign can still be effective.

Before you overlook using postcards altogether or, on the contrary, blindly sink money into them - consider these points: