You have a computer that fits in your pocket.

If you have a smartphone, you have a tremendous amount of power at your disposal to accomplish things the go. Are you using the right apps to maximize your mobile productivity?

Today, we’re revealing our favorite productivity apps for realtors. Browse, download and get stuff done!

More and more real estate marketing activities are rightly focused on the most important aspect of the agent-client relationship: effective communication. As a result, email continues to be an extremely important tool in every agent’s arsenal. After all, there’s really no other method for efficiently communicating with so many leads and clients at such a low cost. As the real estate email marketing landscape continues to expand, it becomes that much more important to focus on differentiating yourself as a top-tier agent. Part of that process is to ensure that you’re not making any ‘rookie’ mistakes that are sure to paint you as a ‘rookie agent’.

Online marketing isn’t a new or novel concept. And it’s certainly not something that’s lost on the majority of real estate agents in today’s market. However, it has taken significantly longer for online marketing to have a BIG impact in real estate than it has in many other industries. Rest assured, the time has come. And the message to realtors who may still be reliant upon increasingly costly and ineffective ‘traditional’ marketing practices is clear: online marketing is now king.

At Zurple we coach: “When you send drip emails, you are training your customers to delete your emails.”

If the thought of this alone isn't enough to stop you from using drip emails, consider the new Inman report that explains why agents who send drip emails are being categorized as SPAMMERS by Gmail. Here's a link to the full report from Inman News.