Have you ever left the home without your phone in your bag or pocket? Have you ever left your phone in your car and wait at the listing appointment because you and your client agreed on a time...so you didn't need to call them when you are there? Don't be silly! Of course not!

The feature that all businesses are implementing into their daily tasks is automation. Automation provides much value for businesses, especially for real estate agents who are their own business. With the benefits that it brings, there are some places when human touch is necessary.

It is a safe bet that the majority of your marketing materials are visual. You will need to create fantastic pictures to grab the attention of a potential home buyer or seller, or at least the bare minimum of good quality images. Our recommendation would be to look into investing in professional real estate photography services...but if you prefer to do it yourself, there are a few apps we would recommend. Just make sure to not end up on our real estate photo fails list.

Don’t know what the heck a Facebook Pixel is? Don’t worry we’re about to explain what it is and how it can help real estate agents generate leads.

The definition of a Facebook Pixel, according to, well, Facebook, is as follows:

“The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

In other words, a Pixel is a code agents can insert into their website that lets Facebook know what actions visitors took on their site. The Facebook Pixel only benefits agents with active Facebook ads. Most agents use Facebook ads to target seller leads with home worth ads, while some use the ads to generate buyer leads. Some of the benefits of Facebook Pixel are below:

Technology should make our lives easier, however that’s not always the case. Different members of your team benefit from different types of technology. While your administrative assistant may benefit from general office tools, like Google docs and SalesForce, your buyers and listing agents may benefit from more specified technologies. Help your team members (or yourself) out by figuring out which technologies assist your job duties the most. Use this list of apps for mobile devices to help each member of your real estate team.