One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

The more resources you have to help you be successful in a cut-throat industry like real estate, the better.

It’s always beneficial to brush up on your real estate skills by attending regular trainings. There are several free and paid courses out there designed to help licensed real estate agents grow their expertise as well as their business.

So, to help you decide which courses are right for you, we’ve compiled an overview of some popular real estate trainings from the National Association of Realtors.

Real Estate Training Resources from NAR:

Do you know who the average real estate client was in 2015?

If not, we’ve compiled a few statistics reported by the National Association of Realtors Field Guide to Quick Real Estate Statistics and their Infographic: 2015 Profile of Home Buyers and Sellers to help you out. It’s important to understand your potential clients, so you can effectively market to yourself, generate more real estate leads and close more deals.

Here are the stats:

Tom Ferry is one of the most well known real estate success coaches in the country - and luckily for us, he frequently broadcasts free, practical advice for real estate pros in his video blog. Recently, Tom tackled the always challenging issue of how to consistently build, nurture and convert real estate leads to support a thriving business. Below are the cliff notes from his show - Episode 25 - titled "7 Steps to Generate More Real Estate Business". During his show, Tom shared insider tips on how to go about building a scalable, sustainable, healthy real estate business. Let's check it out!

Tom Ferry Cliff Notes: Generate More Real Estate Business 

Editor's note: This blog was originally published in July of 2014. It has been updated for accuracy and comprehensiveness. 

Not sure if you have time for Facebook? Make time - the reward is worth the investment.

Facebook continues to be the best social medium to use for real estate marketing purposes. Other platforms have their perks, but if you’re looking to grow your business through social media marketing, you should be focusing on Facebook (andreal estate blogging!). 

There are dozens of ways to use Facebook to grow your network and build your real estate brand. If you’re just getting started, try a few of these social to-do’s:

• Use your personal profile to connect with past clients and prospects
• Promote your listings and open houses
• Post on your wall and ask friends and family in your area for referrals
• Add yourself to Facebook real estate directories
• Use Facebook graph search to find new leads in your extended network

If you haven't started yet - don't hesitate! Now’s the time - and here’s why:

We're constantly adding new content to our Agent Success Center to provide you with the most comprehensive tools for business growth. Check out our three newest additions: 

Coming soon...

Get the most comprehensive real estate marketing resource available and get ready for a hugely successful 2015! 

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What do top producing real estate agents do differently than average agents? 

Let’s turn to data from Active Rain to find out: 

What metrics really matter when it comes to measuring whether or not your real estate marketing emails are successful? Traditional marketing knowledge dictates that if you have the goal of using email marketing to drive conversions through a certain point on your website – you should focus on these three stats:

• Open rate
• Click through rate
• Conversion rate

Right? Well, kind of...

Those three metrics do illustrate each “gate” or step an email recipient must pass through in order to become a more qualified lead – but they don’t tell the whole story.

Let’s take a look at each one of the three main metrics in more detail: