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Facebook Marketing for Real Estate Agents: 11 Facts You Need to Know

Posted by Jessica Schweppe

Jun 6, 2015 5:00:00 PM

Editor's note: This blog was originally published in July of 2014. It has been updated for accuracy and comprehensiveness. 

Not sure if you have time for Facebook? Make time - the reward is worth the investment.

Facebook continues to be the best social medium to use for real estate marketing purposes. Other platforms have their perks, but if you’re looking to grow your business through social media marketing, you should be focusing on Facebook (andreal estate blogging!). 

There are dozens of ways to use Facebook to grow your network and build your real estate brand. If you’re just getting started, try a few of these social to-do’s:

If you haven't started yet - don't hesitate! Now’s the time - and here’s why:

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Topics: Social Media Marketing, Building Your Brand, Stats & Training

3 New Free Tools Added to Agent Success Center

Posted by Jessica Schweppe

Jan 16, 2015 8:00:00 AM

We're constantly adding new content to our Agent Success Center to provide you with the most comprehensive tools for business growth. Check out our three newest additions: 

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Topics: Practical Advice, Stats & Training

The 2015 Ultimate Guide to Real Estate Marketing

Posted by Jessica Schweppe

Dec 12, 2014 8:00:00 AM

Coming soon...

Get the most comprehensive real estate marketing resource available and get ready for a hugely successful 2015! 

Available Now for Instant Download!

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Topics: Practical Advice, Stats & Training

Average Agents vs. Top Agents – What it Takes to Get to the Top

Posted by Jessica Schweppe

Dec 1, 2014 8:00:00 AM

What do top producing real estate agents do differently than average agents? 

Let’s turn to data from Active Rain to find out: 

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Topics: Practical Advice, Stats & Training

The Truth About Real Estate Email Metrics

Posted by Jessica Schweppe

Oct 12, 2014 2:27:00 PM

What metrics really matter when it comes to measuring whether or not your real estate marketing emails are successful? Traditional marketing knowledge dictates that if you have the goal of using email marketing to drive conversions through a certain point on your website – you should focus on these three stats:

  • Open rate
  • Click through rate
  • Conversion rate

Right? Well, kind of...

Those three metrics do illustrate each “gate” or step an email recipient must pass through in order to become a more qualified lead – but they don’t tell the whole story.

Let’s take a look at each one of the three main metrics in more detail:

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Topics: Lead Generation & Engagement, Stats & Training

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