“Sixty-eight percent of buyers Googled their agent, the highest percentage since the survey started tracking this statistic in 2007.” – California Association of Realtors, 2013 Home Buyer Survey
The recently released 2013 California Association of Realtors buyers and sellers reports are chalk full of highly relevant data and trends for real estate agents. But the statistic above is perhaps most piercing to those agents who don’t prioritize real estate branding. If you’re like many of our most successful customers, the focus has traditionally been on direct marketing, lead generation, or referral-based systems. Many see ‘branding’ as wasted marketing dollars with poor ROI.