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Our Zurple Agent Success blog, which launched a few months back, is designed to serve as an educational hub for real estate agents around the country. Our content goal is simple: help agents succeed in today’s market.

Today, we’re going to tackle one very important question:

Who are you talking to?

Sure, you know you need to get leads… but do you really know who you’re reaching out to? Here are some key questions you can ask yourself to figure out some basic shared characteristics of your ideal client:

There are tons of real estate training resources – both free and paid - available from a variety of reputable sources. That said, finding training that is worthwhile can be time consuming. So, we decided to do it for you!

Did you know that three times as many buyers prefer receiving emails to phone calls from their agent?

This is just one of many new trends identified in the recently published California Association of Realtors Home Buyer Survey. While the data to support these trends originates from the California market, we believe the inherent takeaways are applicable to agents throughout the country and should influence how you do business.

“Sixty-eight percent of buyers Googled their agent, the highest percentage since the survey started tracking this statistic in 2007.” – California Association of Realtors, 2013 Home Buyer Survey

The recently released 2013 California Association of Realtors buyers and sellers reports are chalk full of highly relevant data and trends for real estate agents. But the statistic above is perhaps most piercing to those agents who don’t prioritize real estate branding. If you’re like many of our most successful customers, the focus has traditionally been on direct marketing, lead generation, or referral-based systems. Many see ‘branding’ as wasted marketing dollars with poor ROI.