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Kristina Brunnler

Recent Posts

What To Do When An Agent Leaves Your Real Estate Brokerage

Posted by Kristina Brunnler

Sep 13, 2017 6:00:00 AM

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

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Topics: Building Your Brand


4 Must Have CRM Features for Small Real Estate Teams

Posted by Kristina Brunnler

Sep 11, 2017 6:00:00 AM

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

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Topics: Building Your Brand


8 Features Top Producers Look For in a Real Estate CRM

Posted by Kristina Brunnler

Aug 30, 2017 9:05:20 AM

There is an overwhelming amount of contact management systems for Real Estate agents to choose from. However, the residential Real Estate industry is unique, in that it has both B2B and B2C features, meaning most agents benefit from only CRMs tailored to their specific needs. That's why agents who are converting a high volume of online leads benefit from Real Estate CRMs built around online lead generation. Many agents wonder what their competition is doing to convert online leads, so we’ve compiled a list of CRM features that should be a part of every top producer’s platform.

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Topics: Practical Advice, Lead Gen & Engagement


4 Golden Rules of Real Estate Lead Distribution

Posted by Kristina Brunnler

Aug 28, 2017 6:00:00 AM

Lead ownership and distribution is a sore subject in many brokerages. In fact, according to a study published by Inman News, over 60% of real estates agents found their brokerage distributed leads unfairly amongst agents. As a broker, it’s your responsibility to ensure each of your agents is treated fairly. Start with strong distribution rules before taking on new team members. However, if your team is currently experiencing disputes, reconsider how you conduct distribution with on and offline lead sources. Also be sure to read the four rules below to ensure you are distributing leads as fairly and as efficiently as possible.

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Topics: Lead Gen & Engagement


Zurple Product Update: Customized Lead List Columns

Posted by Kristina Brunnler

Aug 23, 2017 5:30:00 AM

Zurple’s new Customized Lead List Columns allows you to organize your pipeline YOUR way. With this exciting new feature you’ll simplify and segment your sales pipeline while saving time and money. We’ve outlined below how to use the Customized Lead List Columns and the four benefits of this exciting new feature.


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Topics: Zurple Product Updates


4 Reasons Real Estate Lead Generation Software Doesn't Always Work

Posted by Kristina Brunnler

Aug 21, 2017 7:41:42 AM

Time and time again, we are approached by real estate agents who've failed to generate viable leads using another lead generation product. The trouble is many don’t agents know what qualities their lead generation software was missing in order to generate a sustainable amount of leads. We’ve outlined below some of the most common reasons lead generation software fails to generate any leads. Be sure your next marketing investment offers a solution to the four problems listed below.

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Topics: Lead Gen & Engagement


Product Update: Zurple is Now Integrated with dotloop

Posted by Kristina Brunnler

Aug 17, 2017 8:00:00 AM

Dotloop is the real estate industry’s premier transaction management software tool. It puts the agent, client, vendor, and associates in an information loop with one another by creating a single location for all transaction materials. This gives agents the ability to manage the entire transaction through one portal.

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Topics: Zurple Product Updates


8 Signs a Real Estate Lead Isn't Serious About Purchasing a Home

Posted by Kristina Brunnler

Aug 16, 2017 6:00:00 AM

2017 is a seller’s market, meaning buyers are at a disadvantage. Many aspiring home owners this year will team up with agents, only to never find their dream home. As a buyer’s agent nothing is more frustrated than allocating time and money towards a lead, only to never close a deal. That’s why we’ve created a checklist below. Beware of these of 8 signs that a real estate lead might be wasting your time.

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Topics: Lead Gen & Engagement


Agent Insights - 5 Good Reasons to Have a Broker's License

Posted by Kristina Brunnler

Aug 15, 2017 8:35:45 AM

Agent Insights - In this edition of Agent Insights, Debbie Reynolds, a Clarksville, Tennessee real estate agents, shares five reasons agents should puruse their broker's license.

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Topics: Agent Insights, Building Your Brand


Is Your Morning Routine Sabatoging Your Real Estate Career?

Posted by Kristina Brunnler

Aug 9, 2017 6:30:00 AM

Real estate agents have a lot in common with entrepreneurs. Both make the decision each day of whether or not they’d like to be successful. This is why having a productive morning routine is so important to your real estate career. We’ve outline tips below to ensure you maximize your productivity each morning.

 

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Topics: Practical Advice


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