Kristina Brunnler

Recent Posts

Brokerages Can Attract More First-Time Home Buyers By Doing this

Posted by Kristina Brunnler

May 8, 2017 7:30:00 AM

I know that Millennials may get a bad rap. However, they will be the largest generation of first-time home buyers EVER. It’s imperative that brokerages begin learning how to attract, convert, and work with this clientele. One way of doing so is by hiring millennial agents. Younger agents can bring a fresh perspective and help your team gain a deeper understanding of this generation’s attitudes towards home buying. So as the saying goes, if you can’t beat em’ join em’! Start recruiting highly qualified, tech-savy agents to your brokerage firm by following these tips.

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Topics: Practical Advice


21 Real Estate Facebook Groups for Lead Generation & Advice

Posted by Kristina Brunnler

May 7, 2017 8:30:00 AM

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.
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Topics: Social Media Marketing, Lead Gen & Engagement


4 Cinco de Mayo Recipes to Help You Unwind this Busy Spring Season

Posted by Kristina Brunnler

May 5, 2017 7:30:00 AM

In Mexico, Cinco de Mayo is celebrated in honor of Mexico's Army win over French forces at the Battle of Puebla on May 5, 1862. Many celebrate through military parades and battle reinactments. The United States on the the other hand has turned this holiday into a day to celebrate Mexican culture. Whether or not we properly celebrate the holiday, take the day to relax. The life of an agent is no walk in the park. Real Estate's busy seasy is just apon us, so take advantage of this oppurtunity to unwind before summer starts.



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Topics: Just for Fun


How to Create a Powerful Brand for Your Real Estate Team

Posted by Kristina Brunnler

May 3, 2017 7:30:00 AM

Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.

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Topics: Building Your Brand


Agent Insights - The Difference Between Marketing and Advertising

Posted by Kristina Brunnler

May 2, 2017 10:30:00 AM

In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate business.

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Topics: Agent Insights, Practical Advice


30 Real Estate Email Subject Lines that Entice Leads

Posted by Kristina Brunnler

May 1, 2017 8:00:00 AM

Email marketing isn’t dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they’re deciding in less than seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email as spam, based on the subject line alone. Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam.

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Topics: Lead Gen & Engagement


How to Keep the Real in Realtor®

Posted by Kristina Brunnler

Apr 28, 2017 7:00:00 AM

Have you ever encountered a “salesy” Realtor? Was there a feeling of fake kindness or pressure to do something their way? Real Estate agents are sales men and women, however they can remain personable leads without pressuring a sale. Home buyers and sellers are about to complete one of, if not the biggest transactions of their life. They’ll want to work with an agent that is upfront, real, and personable. Successful agents know how to be their authentic selves without tarnishing their professionalism.


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Topics: Just for Fun


74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

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Topics: Social Media Marketing, Lead Gen & Engagement


6 Tools That'll Help You Land Your Next Listing Presentation

Posted by Kristina Brunnler

Apr 24, 2017 7:30:00 AM

Preparing for a listing presentation is no walk in the park. This technological age has leads demanding more out of agents. The good news is that technology has allowed agents to prepare detailed presentations in less time. There is now technology to help agents do everything from creating CMA reports to rehearsing their presentation speech. Use the tools below to create and present a stellar listing presentation.

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4 Ways Real Estate Agents Can Take Advantage of Earth Day

Posted by Kristina Brunnler

Apr 22, 2017 7:30:00 AM

Today is Earth Day. First established in 1970, Earth day brings awareness to environmental protection. Having your brokerage go green is not only good for the environment, it’s good for business! Companies that implement measures reap PR awards, increased brand recognition, and reduced waste. Be sure to implement the following practices to not only help the environment, but also your business. 


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Topics: Just for Fun


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