According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

Did you know that 81% of Americans text regularly? Or that Americans are twice as likely to text as they are to call? With text messaging being such a large and important way that we communicate, it’s critical that real estate agents are able to take full advantage when it comes to lead engagement. While emails and phone calls are fantastic communication formats, text messages will put you in your leads face directly.

If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.

Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity.

The process of selling a home is time-consuming and difficult. First time home sellers may think that they can do it on their own just like experienced ones, but there are many factors to consider. The truth is, only realtors can understand the market and get the best value for their leads. But is there a more efficient way to get those seller leads into a conversation? (Spoiler alert! There is and we’ll get into how.)

Real estate is complicated enough on it’s own without scammers making the process harder for everyone. Often times, real estate scammers will take advantage of people that do not have the time or experience to know that they are being scammed. We’ll explore the top 3 scams that are out there right now and how you as a realtor can inform your leads, clients, and community.

Snapchat, as you have probably heard, is the hottest social media app on the mobile market. It’s revolutionary self-deleting photos and videos have made it an interesting and captivating platform for millennials all over the world. Although a global phenomenon, a team of real estate agents in New York City have figured out how to harness its true potential. We’ll explore how this team has seen a ridiculous ROI based off their Snapchat account.

Staying current is critical to keeping seller leads engaged. This can be done through various ways, but one of the most important is property updates. This not only makes you look well-informed, but it also is among the first important steps to building trust with a potential client. As you know, business is a relationship. The key to establishing a great and lasting relationship with your future clients is communication. In this article, we’ll cover how to keep your seller leads engaged through putting the right information in front of the right person, at the right time.

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.

How many times have you started reading something only to realize that a few sentences in and you already forgot what you had just read? Well, you’re not alone. According to an article published in Time, Microsoft completed a study where they found that we are only able to pay attention to something for about 8 seconds. 8 seconds! Now think about your prospects. How hard is it to hold their attention? We’ll go through why a visual representation of why your prospects need you as their real estate agent will help you close more deals and then straight up give you a free tool!

As was widely expected, the Federal Reserve raised rates on March 15th, 2017. This increased interest rates by a quarter of a point. While this move comes as no surprise, what’s most important now is to understand how this will ultimately affect real estate agents. Using a bottom-up model, we will cover how consumers will be impacted and how that impact will ultimately affect home buying or selling decisions.