Many real estate agents write blogs solely for SEO purposes. SEO or search engine optimization is the strategies used to increase the amount of visitors to a website by attaining a high ranking on the results page of search engine sites, such as Google or Bing. Real estate agents have a huge investment in SEO, as 90% of home shoppers now use the internet at during their home search according to NAR. However, most agents do not have the time to stay up to date with Google's ever changing algorithm updates. Use this checklist below to optimize your blog posts 

Zillow leads do not have to be your achilles heel. As more home buyers use online portals, the value of online leads will only increase. Having a firm system in place for communicating and converting online leads is essential in today’s market. This article will cover how to convert more of your Zillow and Trulia leads using Zillow’s Premier Agent. Your system does not have to be Be sure to understand how to convert online leads into in person clients if you’d like to continue your business. Have a strategy to get leads off the site and with you and not other agents.

Many new agents run themselves out of business within their first year on fancy marketing initiatives. Before establishing themselves within local markets, many get caught up with software programs. Avoid marketing pitfalls with these tips.

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Let’s face it, there will always be FSBOs. It seems that those stubborn personality types will always be around. Convincing a FSBO to list with you takes time and dedication. In fact, on average a FSBO is not ready to list with an agent until after the fifth or sixth contact. However, there will be many instances when a FSBO is never won over by any agent ever. Over the course of your real estate career you’ve likely heard some of the most ridiculous excuses below.