One of the biggest pitfalls of highly qualified agents is spending too much time finding leads, but not enough time nurturing them. Inman says agents should follow the 80/20 rule, 80% of their time nurturing leads, 20% of their time finding leads. Think about your last in person purchase: Did you buy from the attentive store clerk who guided you through the entire purchase process? Or the clerk who simply greeted you, but then moved onto other customers? We’ve identified 7 common lead nurturing mistakes so that your leads make their final purchase from you!