In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.¹ Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

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With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.¹

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Each year the Zurple team looks for new ways to help real estate professionals grow their business. One of Zurple’s initiatives is to post data reports on it’s buyer and seller leads. As an industry vanguard in lead intelligence, the Zurple team already had archives on millions of real estate leads. One key finding from Zurple’s data archive will be released to the public in each subsequent Lead Intelligence report. Agents can use said data to help them close more deals and ultimately generate more sales. Continue reading below for more details on the Lead Intelligence series.