In Mexico, Cinco de Mayo is celebrated in honor of Mexico's Army win over French forces at the Battle of Puebla on May 5, 1862. Many celebrate through military parades and battle reinactments. The United States on the the other hand has turned this holiday into a day to celebrate Mexican culture. Whether or not we properly celebrate the holiday, take the day to relax. The life of an agent is no walk in the park. Real Estate's busy seasy is just apon us, so take advantage of this oppurtunity to unwind before summer starts.

As real estate agents, you should be aware of big data and how it can impact your business. With so much information surrounding your leads, tracking patterns and identifying areas for improvement becomes critical to future success. There are however surprisingly numbers of real estate agents that do not track their data to the extent that they should and as a result, their revenue is potentially impacted. We’ll identify some common data sets that agents should pay closer attention to.

Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.

In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate business.

In the internet age, keeping a lead’s attention can sometimes prove difficult. Real estate agents understand that this is a very big decision in a person’s life and that the need to look around is very tempting. However, when a lead engages in their own online activities, that’s where things can become complicated for real estate agents. We’ll explore some common online behaviors that can impact your commission check and how you can stay in front of your leads and drive the whole process.