There is a huge value in inactive leads, however some agents are simply too impatient to wait for the lead to convert. In fact, on average, 80% of all general business leads require five or more followups before conversion, according to Huffington Post. Real Estate leads require even more followups. If the average transaction takes five followups, imagine how long it takes to convert a Real Estate lead who is about to make one of the largest transactions of their life. Following the tips below will not only help you save time, but also help you convert or bring those dead leads back to life.
 

In today's Agent Insights - Chris Ann Cleland - an Associate Broker in Northern Virginia, shares a short story that teaches the importance of remaining polite in courteous in today's Real Estate market. 

Running your own real estate business can take up a lot of your time. The ideal of course is not spending your every waking moment monitoring your team’s performance or constantly analyzing your marketing efficacy. We’ll explore 4 major challenges real estate team leaders face and how to overcome them.

I know that Millennials may get a bad rap. However, they will be the largest generation of first-time home buyers EVER. It’s imperative that brokerages begin learning how to attract, convert, and work with this clientele. One way of doing so is by hiring millennial agents. Younger agents can bring a fresh perspective and help your team gain a deeper understanding of this generation’s attitudes towards home buying. So as the saying goes, if you can’t beat em’ join em’! Start recruiting highly qualified, tech-savy agents to your brokerage firm by following these tips.

Are you leveraging Facebook for your Real Estate business? Facebook groups are an agent’s watering hole for Real Estate leads. Many prospective buyers and sellers seek out the advice of others before online. Agents can use the world’s number one social media platform not only for lead generation, but also advice. Use these groups below to grow your Real Estate knowledge and customer base.