Are you the agent that plans all of your social media and blog posts, or are you the agent that just posts spur of the moment content based on your mood? Everything in your business needs to be planned in order to be successful and your real estate content posts are NO exception to this rule. In order to maximize reach on your real estate content it is important to put together a marketing content calendar.

Millennials are quickly taking over the housing market. According to a study, Millennials, or people ages 34 and younger, made up about 32% of homebuyers in 2015 and that number will continue to grow. As part of the Millennial generation that is currently in the process of buying a home, I thought this would be a good time to share some of my thoughts about what we are looking for in a house, and how you as an agent can help us through such an exciting but difficult process.

Without marketing where would your real estate business be? Who would know about your brand? In order to be successful in the real estate industry, or any other industry for that matter, it is vital to have a marketing plan for your business. How do you plan to grow your business if no one knows who you are?

If you didn’t already know - Pinterest helps boost traffic to your real estate website! While you may just be using Pinterest for fun, you could also be generating traffic to your website! Real estate is a tough industry to be in, but thankfully we have tools like social media to help us market our business. In order to maximize your reach, publish your content on as many platforms as possible and link visitors back to your website. What makes Pinterest so special is that it is one of the fastest growing social media platforms ever. Don’t you want to watch your website traffic to grow too?

Real estate is one of the most competitive industries to be in. You are constantly competing with other agents to gain new clients and competing to make a name for yourself. It is so easy to stay in your safety net and keep using the marketing techniques that you’ve been doing for years, but sometimes you have to take a leap of faith and try something new. If you want to make it in such a cut-throat business, you’re going to need to step up your real estate promotion game.