In today's Agent Insights - Lee Davenport - an experience Real Estate Agent in Atlanta, Georgia, shares tips on how to grow your network on social media.  

Twitter is one of the most powerful social media tools used today. While Twitter has fewer active members than platforms like Facebook or YouTube, the “Twittersphere” is rapidly growing. The main point of having a Twitter is to grow your online presence, in essence growing your brand. The first thing to consider when you are making your Twitter account is  if this is going to be used as a business account or a personal account? Chances are you would speak to your friends in a different way than you would prospective clients, so when you are trying to market your business, it is recommended to keep those accounts separate.  

Social media has grown to play a key role in society. Just like there is proper etiquette when eating at a restaurant, there is also proper etiquette for social media. These rules are meant to help you maximize your social media following, drive traffic to your website, and generate leads.

Did you know that 60% of millennials expect a consistent experience when engaging with brands online, in-person, or by phone? Branding, and consistent branding, is one of the most important aspects for marketing your business, no matter its size. Branding might seem like a boring marketing term and isn’t worth the effort, but when you put in the effort to brand your business correctly, you can get the edge over competing agents that you’ve been waiting for.  

Have you ever met someone who is absolutely miserable to be around? As a real estate agent, you work with people all day long. Whether it is a fellow co-worker, a prospective client, current client, or even a past client, we have all experienced someone unpleasant. Don’t be that person! When a person is unhappy, it is difficult to be around them; like second-hand smoke. Unhappiness not only drives people away from you, but it prevents you from achieving your goals.