Social media can be a powerful tool for agents and brokers looking to grow their business, but it can also be very time consuming. The process of coming up with new, engaging content to post is a difficult one - and most online resources are vague. That's why we decided to provide you with a list of updates you can copy, paste and customize on your business page! Anything that needs to be edited will appear in blue.

Mark Gordon: A Case Study

Broker with Diverse Background Uses Zurple to Wow Leads

Mark's journey to becoming a broker has been an adventurous one. He has served as a trade show business owner, a ski resort foreman and a city councilman. It was during his time in the city council that he discovered his passion for real estate.

Ever see something clever and immediately say, "why didn't I think of that?" Whatever "that" is - it qualifies as a life hack - which is to say, a tip or trick that makes your life a little easier. I've seen hundreds of them, each more clever than the last. Here are a few you can use to make your day-to-day real estate tasks a little simpler to execute.

Tracking expenses is a tricky endeavor for real estate pros. For one, your income is extremely variable, which makes it challenging to manage and monitor finances. It also makes it much tougher to save for a rainy day when you never know with absolute certainty what's coming down the pipeline. Luckily, there are lots of great mobile tools (and powerful apps for real estate pros) that simplify the process.

Here are 3 great options:

In order to run a successful brokerage, you need to attract top agents who will consistently put up great numbers, but how do you do that? First, you need to ask yourself, “Why would a top agent come to my firm rather than go to a competitor?” Once you’ve identified what you have to offer your agents, build a welcoming brand and environment focused on the benefits your brokerage has to offer.