Agents say that internet leads are a scam. Leads stink. They never pan out, and lead generation companies will give you low quality leads.

With nearly two million real estate licensees in the United States, it’s safe to say that real estate is a highly competitive industry. And to build a profitable career, you need to stand out from the crowd.

On this edition of Agent Insights we feature guest blogger Leanne Smith, a real estate agent from Golden Valley, AZ. For more from Leanne be sure to check out her website and Active Rain profile! 

Kids are going back to school soon if they haven't gone back already! Do you know what this means? Parents will have more time to themselves to research homes, pursue rennovation projects, or choose the real estate agent they want to work with!

As a real estate professional, you’re always looking for new and creative ways to tell your brand’s story. These days, that story needs to be told across multiple mediums and platforms, mainly online, in order to encourage your leads to take action. In fact, 94 percent of millennials and 84 percent of baby boomers go online to find their future homes. That’s why it’s imperative that you know how to engage your real estate prospects in the digital space in a manner that translates to real-life business.