In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.¹ Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

Is the real estate industry ripe for disruption? If tech giants make you nervous, consider future proofing your business. In Zurple’s upcoming webinar Tech or Bust – Why You Need to Be Building a System in 2018, you’ll learn how to create a sustainable online lead generation system.

Have you ever left the home without your phone in your bag or pocket? Have you ever left your phone in your car and wait at the listing appointment because you and your client agreed on a time...so you didn't need to call them when you are there? Don't be silly! Of course not!

On this edition of Agent Insights we feature guest blogger Yolanda Cordova-Gilbert, a Home Builder with Sitterle Homes. She shares with us an easy read about technology and human touch for real estate agents. For more from Yolanda be sure to check out her Active Rain profile!

According to some real estate agents, a lead is not a lead unless there is a phone number attached to it. That is not always going to be the case. Interested in learning how to convert real estate leads through email? Click that "Read More" hyperlink.