As many agents are aware, today’s real estate leads are self-educating online more than they have in the past. While it is important to be found online and in social media, you also want to give your leads self-empowering tools. In order to deliver a lead centric experience, Zurple developed polygon maps to give real estate leads a more user friendly interface. We’ll explore how giving your leads the ability to literally draw in their home searches is not only beneficial to them, but also you as their agent.

Loan officers are a crucial element in each real estate transaction. Home buyers expect agents to be involved in every step of the process, including loan approval. Agents want to assure their clients are in good hands and that there will be no unexpected delays. According to NAR, 45% of first-time home buyers said the mortgage application and approval process was more difficult than expected. When agents partner up with a trusted lender, they’re more at ease that their client will close a deal feeling satisfied. We've created this list to help you find a trusted lender that will streamline your sales and increase your referall rate. Look for these attributes when partnering up with a lender.

One of the most frustrating things to experience as a real estate agent is a client who believes your commission should be reduced. These clients are almost like FSBOs, because they’re not 100% convinced they need an agent. For most brokerages the commission is split multiple ways amongst the listing agent and broker and the buyer’s agent and broker. Furthermore, a portion of each agent's commission goes directly towards their brokerage or team’s marketing budget or overhead costs. Follow these tips below to work with these types of clients and assure your not wasting your time. 

Many agents are under the false impression that blogging is a waste of time. This couldn’t be farther from the truth. Agents who blog on a consistent basis expand their online presence and potential customer base. The blog sphere is an excellent space for agents to become real estate experts, providing leads with advice on the buying and selling process. Use these 4 free tools to start your first Real Estate blog or get to started on your next article. 

2017 has been dubbed a seller’s market by many sources. With all that inventory available, the home buying process can seem daunting to many home seekers. Those leads will still need motivation to find their home, and preferably with you. We’ll explore how to motivate your leads into finding their dream home with you through market snapshot emails of your local area.