One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

Most agents stick to traditional marketing efforts for open houses. We’re talking about flyers, yard signs, and print advertising. However, to make sure you’re marketing your listing to its fullest potential, you’ll need to think outside the box. Ensure you’re maximizing your ROI on your next open house with these 5 real estate lead generation ideas. 

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

Agent Insights - In this edition of Agent Insights, Debbie Reynolds, a Clarksville, Tennessee real estate agents, shares five reasons agents should puruse their broker's license.