As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

Many real estate agents write blogs solely for SEO purposes. SEO or search engine optimization is the strategies used to increase the amount of visitors to a website by attaining a high ranking on the results page of search engine sites, such as Google or Bing. Real estate agents have a huge investment in SEO, as 90% of home shoppers now use the internet at during their home search according to NAR. However, most agents do not have the time to stay up to date with Google's ever changing algorithm updates. Use this checklist below to optimize your blog posts 

Many agents are under the false impression that blogging is a waste of time. This couldn’t be farther from the truth. Agents who blog on a consistent basis expand their online presence and potential customer base. The blog sphere is an excellent space for agents to become real estate experts, providing leads with advice on the buying and selling process. Use these 4 free tools to start your first Real Estate blog or get to started on your next article. 

We’ve all been there. Your business just seems to be falling apart. Team members are more concerned with clients than one another. Everyone is bickering over lead ownership and the office just ran out of coffee creamer. Don’t fret, we’ve created this list of common problems Real Estate teams encounter, along with effective solutions to them.

Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.