Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

Wearing shoes indoors seems to be an American norm. Asking guests to remove their shoes can be inhospitable or even rude to some. When your client is having an viewing or an open house, they may ask you if guests can remove their shoes upon entering. Make the following considerations below to see if requiring guests to remove their shoes would be appropriate for your open houses or showings:

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.

Let’s face it, 2017 is a sellers market and there’s not a lot of bargaining room to ask for major repairs. Many buyers agents are being pressured into skimping out on their client’s repair requests, for fear of losing out on a sale. However, the buyer's agent duty is to negotiate in their client’s favor, while remaining professional. Home buyers are also more likely to experience buyer’s remorse when their new home requires a face lift. Use these negotiation tactics below to remain competitive in this year's seller's market while fighting for your client's best interests. 

Market reports are not every agent's favorite activity. However, studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.