These days, social media marketing has become standard practice within the real estate industry. Although LinkedIn is one of the three most-used social media platforms in the world, along with Facebook and Twitter, LinkedIn serves a vastly different function than the others do and can sometimes be underutilized. It shouldn’t be though, as LinkedIn offers tons of valuable information for real estate professionals and a unique platform for publishing content. To ensure you start incorporating LinkedIn into your marketing strategy, we’ve put together a short list of reasons why every real estate agent should use LinkedIn.

Mistakes are inevitable in the real estate world. Even the most seasoned professionals who always seem to be on top of their real estate game make the wrong moves sometimes. But, what sets great real estate agents apart from their competitors is that they learn from their mistakes. Prepare early on and take your real estate business to the next level by avoiding the following missteps.

At the beginning of a new year, it's easy to set goals and create a plan. Over time though, it is easy to fall back to old habits. Not all of your habits are conductive to a profitable real estate business though...

Real estate is a people-driven business, which means that building rapport is essential. After all, for buyers to select you as their agent, there needs to be a likeability factor that sets you apart from the competition.

As a real estate agent, one of the most important aspects of your job is ensuring that the home selling process is as smooth and seamless as possible for your clients.  Not only have they enlisted you for both your help and your expertise, but they’re looking to get the most money for their home without encountering too many obstacles along the way.