At any given time, there are only so many houses going on the market, which means that winning a listing can be a challenge. How do you compete with the top agent in your area to win a new listing? If you are able to apply new strategies to your marketing plan, you could become the new top agent in your area.

Turning real estate leads into clients is no easy task. Do you have a strategy for generating your leads? Perhaps you are using a lead generation program to help you, or maybe you are just relying on your online and offline marketing tactics. Regardless, you have a plan, right? Well, you also need a plan on how to convert those leads into clients.  

Finding real estate leads can be a challenge in such a competitive industry. What a lot of agents don’t realize is that you don’t have to work with every client that approaches you. Although leads may be hard to come by, if you know that you are going to have a difficult experience with a client, be honest with yourself and don’t force a relationship. A good rule of thumb when you are selecting your clients is to ask yourself, “can I find this person their dream home, and impress them with my customer service?” With every client, you should be aiming to go above and beyond so they are dying to refer you to everyone they know.

One of the main goals of having a website is to generate traffic in order to get more leads, right?  Well, the challenge with generating traffic to your website is making sure that people find YOU and not your competition. Buying traffic is easy, but getting organic traffic can be quite a challenge.   

We all know that real estate is a competitive market, and as a result, it can be easy for your buyer clients to get emotionally involved with a home and make a huge, but easily avoidable, mistake. You, as their real estate agent, can help them avoid costly mistakes by providing them with some of the knowledge that you have learned during your time in real estate.