Having a 10 hour work day might be normal for you as a real estate agent. With some much time spent working, you may need to take a look at your daily routine. Starting with your mornings, are you making the most of your time?

You know what real estate agents wish they had? LESS BUSINESS OBVIOUSLY. Having a reliable steadystream of income through consistent lead generation is such an obstacle. Sarcasm aside, if you are looking to INCREASE your business, then don't do any of these 5 hacks that will decrease it.

 It’s easy to think that all real estate leads are the same. Lead generation is a huge part of your day-to-day job as a real estate agent – lead generation without lead nurturing is a goldmine of untapped potential.  

Lead nurturing is “the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” (Marketo)

This means that understanding who your real estate leads are and what they need is crucial to being able to close them.

It’s only normal for home buyers and sellers to have questions! It’s highly unlikely that anyone in real estate would complete a transaction without some hesitation and objections. Given, this can feel challenging as a real estate agent. You wear many hats in your job, and the salesman hat can be intimidating.

Remember: you’re here to help them! Leads you are talking to all need something you can provide, and even if they aren’t ready to commit right away, starting the conversation and overcoming their main objections can help you stay top of mind for them when they are ready.