Marketing trends are constantly changing based on when and how target audiences are interacting with businesses. Social media marketing has quickly become a popular and effective way to reach new customers in several industries, and Real Estate is no exception. While there are several social media platforms used to reach new audiences and grow businesses, Instagram continues to become more popular among several age groups - Millennials being the most prevalent.

If you haven’t begun some sort of real estate social media marketing strategy, now is a good time to start - including Instagram.

 Photo credit: http://techbeasts.com/2015/06/20/how-download-instagram-photos/

Here are some pointers to optimize Instagram in Real Estate:

Social media is quickly dominating real estate marketing strategies. Make sure you have the knowledge and tools to set you and you're business up for success!

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Social 101: A Guide for Real Estate Professionals

It’s been a few months since we’ve had Friday Freebies, so we thought we’d put together some items to help you dominate social media for real estate marketing efforts!

Using social media for real estate marketing has become unavoidable for most agents. It can be overwhelming trying to understand, learn and optimize different social media channels to generate and even communicate with new leads. So, we’ve put together a few resources to help you learn more about the most popular social media platforms and enhance your marketing strategies.

Chances are that you're using some form of social media to market your real estate business (and if you're not, you should be!). It’s important to make sure your etiquette meets, if not exceeds, expected online community standards. Social media marketing has become commonplace in today’s real estate industry, and much like in real life business relationships, it’s crucial to have manners in the marketplace. Once you’ve established your social media marketing strategy make sure to follow these tips when marketing through the most popular social media platforms. 

Do you follow these do’s and don’ts of social media etiquette?

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise – provide content of value to your target audience.

Here are 5 ways to make your Facebook page come alive: