A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

Do you have a Pinterest account, but don’t know how to use it? Anytime you write a Real Estate blog, be sure to create a corresponding pin on Pinterest. A “pin” is an image on Pinterest, that usually has a link to a blog or article on another site. Pinterest users can create their own pins or repin other Pinterest users pins. Creating pins geared towards home buyers and sellers in your local area is a great way to attract leads to your Real Estate blog. Use the list of pin ideas below to create your own blog and matching pin.

Facebook is one of the most powerful social media tools that we have ever come across. As a real estate agent, generating leads is vital in order to get business. While referrals are great, social media marketing for real estate agents has become the bread and butter of business. There are 1.7 billion users on Facebook. How many of them can you turn into clients?

If you didn’t already know - Pinterest helps boost traffic to your real estate website! While you may just be using Pinterest for fun, you could also be generating traffic to your website! Real estate is a tough industry to be in, but thankfully we have tools like social media to help us market our business. In order to maximize your reach, publish your content on as many platforms as possible and link visitors back to your website. What makes Pinterest so special is that it is one of the fastest growing social media platforms ever. Don’t you want to watch your website traffic to grow too?

As Real Estate professionals, you know that the industry is in a constant state of flux. You also know that the market can change in an instant, which is why it’s important for you to be ready for just about anything. However, some changes can be a bit predictable - like the fact that Millennials are quickly becoming the next generation of home buyers.

Are you ready?

As a part of the Millennial generation, I chose to write this blog from my own perspective in hopes of shedding some light on what my generation values in the professionals we choose to work with. Although we may have more to think about financially (or at least I do) than we would have expected - like paying off our student loans and such - for the most part, we aspire to invest in our own home one day rather than just renting in trendy neighborhoods.

Growing up with the internet so easily available, even more so now with our mobile devices and apps, we’ve become accustomed to having information accessible in the palm of our hands - literally. This means we aren’t the most patient people on the planet.

We also LOVE our social media accounts, like Facebook, Instagram, Pinterest and Twitter (just to name a few), which keep us in the know at all times about our friends, families and even world events.

So - what does this mean for you?