There is no secret recipe or magic bullet to real estate success. Building a successful business from the ground up takes drive, ambition and most importantly - time. You need goals and must be motivated to achieve them. Once you’ve established your commitment to these goals, you need to establish an effective marketing plan to help you get there. 

Whether you’re new to the industry or whether you’ve been in the field for a few years and are looking to accelerate your results – incorporate the following “5 C’s of Real Estate Marketing” to accelerate your journey on the path to success.

Our Agent Success Blog features content that outlines how to achieve maximum search engine visibility – everything from guidance on search engine optimization tools to tips on how to use keyword targeting to direct the right type of traffic to your site. Today, we’re going to explain how you can utilize websites with massive web authority to improve your online business visibility.

1. Identify the Right Sites

Welcome to this week's Agent Insights guest blog post. Today, Jared Christiansen, a real estate agent who makes up half of the Christiansen Team out of Fort Wayne, Indiana - shares his thoughts on working out of a home office.

A real estate blog can be a great asset to your business. We recently published a step-by-step formula for writing amazing blog posts – the kind of posts that help your blog act as a traffic driver, SEO tool and lead generator. 

Today, we’re going to dig a little deeper and reveal some key blunders you should avoid in order to maximize the effectiveness of your real estate blog.

When you write your next blog post, avoid: 

“Hyperlocal” has become a buzzword in the real estate space over the past few years – and with good reason. Hyperlocal marketing involves promoting your business in a very specific geographic area – for instance, focusing on a neighborhood or two in your city versus trying to canvas the entire city. 

Whether you’re a small town agent that’s forced into hyperlocal marketing or you’re a metro area agent choosing to focus on hyperlocal marketing, there are many potential benefits to embracing it strategically.