Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictured in a group. Despite the name, the Cheerleader Effect was shown to apply to all women, all men, and mixed gender groups. Some experts believe observers will focus on the group’s most attractive members. Others found that observers prefer to group team members into a single memory.

Make sure your Real Estate team is taking full advantage of this psychological phenomenon with a powerful branding strategy. You and your teammates can appeal to a broader range of leads than you could otherwise as a single agent Follow these 5 tips to ensure your team is marketing itself to it’s fullest potential.

In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate business.

Email marketing isn’t dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they’re deciding in less than seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email as spam, based on the subject line alone. Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam.

Have you ever encountered a “salesy” Realtor? Was there a feeling of fake kindness or pressure to do something their way? Real Estate agents are sales men and women, however they can remain personable leads without pressuring a sale. Home buyers and sellers are about to complete one of, if not the biggest transactions of their life. They’ll want to work with an agent that is upfront, real, and personable. Successful agents know how to be their authentic selves without tarnishing their professionalism.

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.