Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

Many agents don’t believe in online leads. However, most don’t understand how their team’s nurturing campaigns for these online leads work. Lead-velocity is the metric used to determine the time it takes for a generated contact to become a sales-qualified lead. This metric can determine whether you and your team are effectively nurturing online leads generated and provide an overall check on the health of your Customer Relationship Management (CRM) system. An unhealthy Real Estate CRM can slow down business and ultimately decrease sales and your commissions. Below we've outlined five common ways a CRM can slow down your pipeline velocity.

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing.