It’s Halloween. Today is a good day to stay in and relax. We have compiled a list of movies that you might find some value in, as real estate agents. These films are not likely to improve your career in anyway, but they will at least be entertaining.

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending real seller leads to make yourself stand out from your competition.

It is a safe bet that the majority of your marketing materials are visual. You will need to create fantastic pictures to grab the attention of a potential home buyer or seller, or at least the bare minimum of good quality images. Our recommendation would be to look into investing in professional real estate photography services...but if you prefer to do it yourself, there are a few apps we would recommend. Just make sure to not end up on our real estate photo fails list.

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

Agent Insights - In this edition of Agent Insights, Ellen Pitts, founder and Realtor® at Harmony Realty, shares several home loan options available to buyers.