You may have been inspired to get into the luxury real estate niche on your own, or you may have been inspired after watching Bravo TV’s hit series Million Dollar Listing. Either way, you want to dive in. Now - how do you get started?

Well, what is luxury?

According to the Merriam-Webster dictionary, “luxury” is defined as:

luxury

noun lux·u·ry \ˈlək-sh(ə-)rē, -zh(ə-)rē\

:a condition or situation of great comfort, ease, and wealth
:something that is expensive and not necessary
:something that is helpful or welcome and that is not usually or always available

In the real estate industry, the luxury niche requires more than a great track record and market presence to become successful. By infusing luxury into every aspect of your real estate business, whether it’s in your marketing strategy, showings, or client experience, you can become a talented and reputable agent in no time.

Use these tactics to make it to the top of your luxury market:

“Bad Mistakes That Make Good Employees Leave” is an article written by Dr. Travis Bradberry, Coauthor of Emotional Intelligence 2.0 & President at TalentSmart, that was recently published on LinkedIn. In today’s blog post, we’ve summarized his main points and explained how they pertain to Real Estate Brokers and their teams.

Dr. Travis Bradberry’s goal in this article is to help employers and managers improve turnover by understanding what makes good employees leave. While these concepts can be applied to most professional organizations, we’ve compared them to how they impact real estate businesses to provide insight on how to make sure your best real estate agents stay with you forever.

Dr. Travis Bradberry outlines several reasons why good employees leave. Here they are:

You’ve decided that it’s time to take the next step in your career and start your own real estate brokerage. So - where do you start?

Starting your own brokerage can be a daunting task, but the more prepared you are the more likely you are to achieve real estate success. There are several things to think about before embarking on your journey to opening your own brokerage such as whether or not you want to go with a franchised company or start from scratch, and how much risk you’re willing to take. While managing your own brokerage gives you more freedom, it also requires you to take on much more responsibility, not just for yourself, but also for a team of agents.

A Real Estate Broker must also be ready to dedicate time, money and creativity to growing their brand. With independent brokerages on the rise, a new broker must also set their business apart from the rest in order to compete. In his contribution to Forbes, Bruce Kasanoff explained that, “the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you”. So, on top of just getting your name out there, you must also personalize your services.

We've compiled some tips for success to help you get started.

Be mindful of the following when building your business, so you can skyrocket your real estate brokerage to success:

Friday Freebies: Brand recognition can be crucial to real estate business success - especially if you’re planning to start your own brokerage. We know that building a brand from the ground up and maintaining it can be hard in the dynamic Real Estate Industry, so we’ve put together some tools to help you along the way. Use these selected downloads to increase your brand recognition and independent brokerage branding success.

In Real Estate, agents often have the luxury of conducting business outside of the office or even from home. Whether it’s just in between showings and client appointments or a daily routine, working from home can sometimes become unproductive. What are you doing to make sure you stay productive and close more deals when working from home?

Don’t fall victim to these bad habits: