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How to Nurture Your Real Estate Leads This Holiday Season, And Have Time For Family

Posted by Pacifico "PJ" Ortiz Luis

Nov 9, 2017 8:01:00 AM

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

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Topics: Lead Generation & Engagement


Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 8:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Lead Generation & Engagement, Stats & Training


10 Real Estate Lead Generation Ideas for Fall 2017

Posted by Kristina Brunnler

Oct 25, 2017 7:00:00 AM

With the slower winter months ahead of us, your pipeline could probably use a defrosting. Luckily, the Zurple marketing team is chalk full of great lead generation ideas. Try the 10 real estate lead generation ideas below to spice up your pipeline (without ever mentioning pumpkin spice).

 

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Topics: Lead Generation & Engagement


Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 10:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Generation & Engagement


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 8:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


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