Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

Tis the season of giving. Here at Zurple we want to give you a little gift to assist you with generating more leads! Home buyers, home sellers, past clients all deserve some sort of touch this Decmber, right? Click "Read More" for free tools you can use!

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.