Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.

As home prices continue to rise in 2017, more homeowners will become motivated to sell their house. However, traditional seller lead generation tactics, such as calling FSBOs and door knocking are not enough to remain competitive in today’s market. Try these five out of the ordinary lead generation tactics to gain new listings.

Zillow leads do not have to be your achilles heel. As more home buyers use online portals, the value of online leads will only increase. Having a firm system in place for communicating and converting online leads is essential in today’s market. This article will cover how to convert more of your Zillow and Trulia leads using Zillow’s Premier Agent. Your system does not have to be Be sure to understand how to convert online leads into in person clients if you’d like to continue your business. Have a strategy to get leads off the site and with you and not other agents.

 

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Real estate is one of the few industries that has not yet been completely transformed by technology. While sites like Trulia, Zillow, and Redfin have removed some of the human to human interaction involved the buying/selling process, 88% of home buyers used an agent or broker to purchase their home this year. In fact, the largest group of first-time home buyers, millennials, are more likely to use a real estate agent than any previous generation, at 90%. Although technology has not dipslaced agents, it has increased the standards of service they're held to. With tools such as home search sites and value estimates, leads are able to self-educate online, raising their expected standards of service. The best real estate agents in 2017 will provide top notch customer service and care. Follow these six tips to start providing real estate leads with the best possible customer service.

It seems like lately, shows such as HGTV’s Flip or Flop have inspired numerous For Sale By Owners (FSBO) to go out on a limb and sell their home on their own. Most agents already know the struggle of converting FSBOs, as each lead already received countless calls each day. Although cold calling FSBOs may be a bit difficult, prospecting through tactful strategies will increase your conversion rate. Contrary to some beliefs, FSBOs are often the warmest of all Real Estate leads. After all, many attributes of FSBOs make them easier to convert than regular seller leads, including their readiness to sell and the difficulties they’re likely encountering. Use this cheat sheet to begin finding and converting leads.