Market reports are not every agent's favorite activity. However, studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.

Today’s market of low inventory and eager home buyers has made it important for brokerages to have a steady flow of listings. Many agents fail to find enough listings because they spend way too much time relying on traditional marketing tactics, such as contacting expired listings and cold calling. Being strategic about seller lead generation will not only increase your number of listings, but it will also save you time.

Without a robust lead generation program or online marketing skillset, prospecting for leads can feel like searching for a needle in a haystack. We’ve provided these 5 free tools to help you find real estate leads online, so that you can spend more time with clients in person and less time in front of a computer.

Believe it or not online review sites like Yelp, Trulia's Agent Finder, and Realtor.com’s Find Realtors® are marketing tools. Many agents are using these sites to attract and convert real estate leads. Before we dive into the specifics of how to find leads, let’s discuss the power of having an online presence on review sites.

Tired of cold calling and emailing FSBOs? Start a blog. There’s a common misconception that blogs are time intensive and are only good for increasing brand awareness. However, publishing relevant content on a consistent basis increases your Real Estate website’s chances of appearing on the first page of Google. So, start writing on topics that help home sellers in your local community. A strong online presence will guarantee you spend less time prospecting online and over the phone, and more time with seller leads in person.