The end game of blog writing as you know is to generate more traffic to your website. It sounds easy but unless you have been doing it for years or have had formal training, it can be a little tricky. One of the ways you can make it easier is to know what your audience is looking for. Most commonly, there are a few concepts that tend to resonate well with people searching for realtors to help them buy or sell a home. Creating content that people are searching for will boost your search engine rankings and SEO and thus drive more traffic to your site. Let’s dive into some topics that will help you do just that.

As a broker you obviously want the best team of agents. However, you are an expert in Real Estate investments, not human resources. We created this list of what we believe to be the most important interview questions to ask before taking on a new agent. These questions are designed to give insights into whether this prospective agent would be a good fit, would be productive, and whether you’d want to work with them.

Who’s ready for some numbers that realtors can really get excited about? In today’s real estate game, who you know and who your clients and prospects know can make all the difference in the world. Never before has this been more true than in the world of referrals. In marketing, this concept is referred to as a “Net Promoter Score” or how likely someone would be to recommend your business to others. Ideally, the higher the score, the more business you close. But how does that work in real estate? We’ll get into that and show you how to maximize your referrals with one easy process.

As a broker it's important to keep your firm's expenses low. It’s easy to let agents get carried away with office goodies, but business is business. Keep an eye out for unnecessary expenses before you start noticing a hole in your company’s pocket.

Zillow™ is no stranger to the real estate market. As a huge resource for realtors, Zillow's™ policies (and their changes) always have an effect on the industry as a whole. It comes as no surprise that their latest announcement may cause some realtors to become nervous. Why? Realtors will no longer be able to post listings directly onto the platform. But fear not, we’ll unpack this topic and show you how you can still thrive.