In the business world it takes an average of six to eight touches to generate a viable online lead, according to a study from SalesForce. And the Real Estate industry is no different. According to NAR, 92% of home buyers search online for listings. During initial stages of a home buyer’s journey, they are merely collecting information online about the home buying process. For agents to succeed at converting online buyer leads, they’ll need to understand this online journey. Without proper nurturing your or your buyer’s agent may be wasting resources on converting an online lead that is simply not ready to convert. In this article we’ll discuss how many touches it takes to convert a home buyer and which steps agents can take to expediate the sales process.

With all the “New Year New Me” hoopla, you likely have made several resolutions towards your real estate career. Unlike diets, New Year career resolutions cannot be bought or sold through diet books or personal trainer packages. That’s why the Zurple team mapped out a few points to help you achieve success in 2018. Ensure you start 2018 off on the right foot by following the four guidelines for success in 2018.

As a Real Estate agent, you’ve likely encountered a few sellers this quarter four that would like to list, but are holding out till spring. In this blog, we’ll be sharing a few commonly held myths about listing a home during winter months. As an agent you can share the truths to listing a home in winter. Keep in mind this blog is geared towards agents in states with harsher winters. Reassure prospects now is the time to sell, by sharing the four truths below.

Prospective home buyers across the country are considering whether they should take the leap in 2018. National news has covered why it’s a seller’s market, which may scare away potential buyers. However, this is not the case in every market. For many buyers 2018 is a great year to buy, based on their local market and income level. Sharing these four statistics below will give buyer’s the confidence boost they need to list with you in 2018.

Any marketer will tell you organic traffic is the best traffic, however only some real estate agents are aware of this. Real Estate agents with a strong online presence will continuously generate leads through organic traffic. Blogging is an easy way to generate organic traffic to your real estate website and ultimately capture more real estate leads. Luckily driving local traffic to your real estate website is realtively easy. Hyperlocal marketing, focuses on specialized topics that interest people in a limited area. We’ve created a list of 25 blog topics for agents to attract seller leads to help you start your next blog and capture seller leads in your market -