Email marketing is a trusted marketing campaign for many agents. However many agents struggle to get leads to open their marketing emails. An open rate in email marketing is defined as the number of contacts that opened the email divided by the number of contacts the email was delivered to.

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

The holiday season offers an important opportunity for Real Estate agents: the opportunity to get personal with contacts. Real Estate is a people business after all and top producers always show they care. Try these six Holiday marketing strategies to help you get personal and ultimately increase referrals and convert existing your contacts.

As a busy Real Estate agent you likely didn’t have time to shop for any Black Friday deals. Luckily, it’s 2017 and we have Cyber Monday! This Cyber Monday we’ll be sharing the best deals for your Real Estate business. Check out our list below to snag some awesome deals for both you, your clients, and your team members.

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.