“Bad Mistakes That Make Good Employees Leave” is an article written by Dr. Travis Bradberry, Coauthor of Emotional Intelligence 2.0 & President at TalentSmart, that was recently published on LinkedIn. In today’s blog post, we’ve summarized his main points and explained how they pertain to Real Estate Brokers and their teams.

Dr. Travis Bradberry’s goal in this article is to help employers and managers improve turnover by understanding what makes good employees leave. While these concepts can be applied to most professional organizations, we’ve compared them to how they impact real estate businesses to provide insight on how to make sure your best real estate agents stay with you forever.

 

Dr. Travis Bradberry outlines several reasons why good employees leave. Here they are:

 

It’s always beneficial to brush up on your real estate skills by attending regular trainings. There are several free and paid courses out there designed to help licensed real estate agents grow their expertise as well as their business.

So, to help you decide which courses are right for you, we’ve compiled an overview of some popular real estate trainings from the National Association of Realtors.

 

Real Estate Training Resources from NAR:

Like most Americans, you’re probably gearing up for Super Bowl Sunday this weekend. Whether you’re attending a potluck or hosting a party, it can be tough balancing your personal life with your professional real estate career. We’ve got you covered, though. Check out these quick and tasty treats to share with your friends this weekend. 

Whip up these quick and tasty appetizers this Super Bowl Sunday:

You’ve decided that it’s time to take the next step in your career and start your own real estate brokerage. So - where do you start?

Starting your own brokerage can be a daunting task, but the more prepared you are the more likely you are to achieve real estate success. There are several things to think about before embarking on your journey to opening your own brokerage such as whether or not you want to go with a franchised company or start from scratch, and how much risk you’re willing to take. While managing your own brokerage gives you more freedom, it also requires you to take on much more responsibility, not just for yourself, but also for a team of agents.

A Real Estate Broker must also be ready to dedicate time, money and creativity to growing their brand. With independent brokerages on the rise, a new broker must also set their business apart from the rest in order to compete. In his contribution to Forbes, Bruce Kasanoff explained that, “the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you”. So, on top of just getting your name out there, you must also personalize your services.

We've compiled some tips for success to help you get started.

 

Be mindful of the following when building your business, so you can skyrocket your real estate brokerage to success:

Real Estate newsletters can be very effective in connecting and engaging with your lead database. Whether you send email or hardcopy newsletters it’s always important to give your readers valuable content, so they associate your name and brand with helpful information.

Since inboxes tend to flood with emails on a daily basis, newsletters should be unique and catchy. When creating newsletters you can use several tactics to make your message stand out, one of which is by theming your content or message. Here are some topics to help you brainstorm and get started!