Email marketing is a great way to generate new leads, stay in touch with past clients, and convert existing leads. You may use email as a means to share upcoming events, your CMA reports or your brokerage’s newsletter. However, one difficulty many agents run into is the dreaded spam folder. Luckily, as the real estate industry’s leading email platform, we know quite a bit about spam! Follow our 8 tips below to assure your emails get sent to the inbox.

Recently we’ve seen sites like Opendoor, Knock, and OfferPad take a small portion of real estate sales. Similar to Zillow’s Instant Offers, Opendoor, Knock, and OfferPad purchase homes directly from sellers, then sells the home online to home buyers. These sites essentially maybe displacing real estate agents with carefully calculated algorithms an automated lead nurturing. What consumers don’t like about a traditional home sale is ambiguity and complications. Take the 3 tips below to assure leads your services exceed those of robots.

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

So far in 2017, we’ve seen some major changes to the real estate industry. Sites like Redfin and OpenDoor continue to revolutionize real estate market. We’ve also seen interest rates continue to rise steadily and housing inventory reaching all time lows. With these major changes already underway, agents will need to think of new and creative ways to start generating leads for the rest of the year. Get Q3 started on the right foot by trying a few new marketing tactics. We’ve provided marketing ideas that can help you start capturing and converting real estate leads.