Time and time again, we are approached by real estate agents who've failed to generate viable leads using another lead generation product. The trouble is many don’t agents know what qualities their lead generation software was missing in order to generate a sustainable amount of leads. We’ve outlined below some of the most common reasons lead generation software fails to generate any leads. Be sure your next marketing investment offers a solution to the four problems listed below.

2017 is a seller’s market, meaning buyers are at a disadvantage. Many aspiring home owners this year will team up with agents, only to never find their dream home. As a buyer’s agent nothing is more frustrated than allocating time and money towards a lead, only to never close a deal. That’s why we’ve created a checklist below. Beware of these of 8 signs that a real estate lead might be wasting your time.

Many agents fail to convert leads, because they are not managing leads effectively. Many real estate teams manage leads ineffectively because they are either (1) Using an out-of-date CRM or (2) Not taking full advantage of their CRM. Nurturing leads until conversion takes great patience and attention to detail. With the right CRM agents can save time and increase conversion rates. Automating features such as lead follow-up, note taking, and distribution will make all interactions with leads seamless. Follow the tips below to better manage your leads and maximize your potential for conversion.

Converting online leads into clients takes time. Real estate agents must develop a strong relationship before leads are willing to place the agent in charge of the biggest transaction of their life. Unlike referrals or personal contacts, online leads know nothing about you other than your online brand persona. And the truth is, many agents fail to convert online leads. All agents on sites such as Redfin, Trulia, Zillow, and the like are competing with dozens of other agents in their area. However, agents with strong lead nurturing pipelines have higher conversion rates. Take the quiz below to find out how your lead follow-up compares with other agents in your area.

Don’t know what the heck a Facebook Pixel is? Don’t worry we’re about to explain what it is and how it can help real estate agents generate leads.

The definition of a Facebook Pixel, according to, well, Facebook, is as follows:

“The Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

In other words, a Pixel is a code agents can insert into their website that lets Facebook know what actions visitors took on their site. The Facebook Pixel only benefits agents with active Facebook ads. Most agents use Facebook ads to target seller leads with home worth ads, while some use the ads to generate buyer leads. Some of the benefits of Facebook Pixel are below: